Brand Transformation Platform Strategy

It is a mandatory requirement that the tenderer must have previous experience in both the tourism and transport business.

CalMac is looking to appoint an advertising agency and strategic partner to translate our brand story into a creative strategy. This should align with the work being undertaken on Brand Transformation and Alignment Project with the assets and outputs on key external facing platforms. This includes:

• Advertising – concepts for collateral to fit with brand advertising and promotions across a number of assets including, but not exclusively programmatic, print, radio, OOH, etc. This will include both promotional and brand campaigns.
• Social – concepts to translate across social media activities across all relevant platforms including but not exclusively blogs, film, posts, etc.
• Owned platform content – concepts for activity across newsletters, poster sites, ticket-backs, email promos.
• Supporting collateral – concepts which carry through in supporting assets including event materials, leave-behinds, etc.

Lots

This procurement was divided into 1 lots, each awarded separately. 12 bids were received in total.

Tender Documents

• Brand Transformation Platform Strategy → — Contract notice
• Invitation to Tender →
• Form of Tender →
• Authorised Ammendments →
• Departures →
• Terms & Conditions →
• Brand Transformation Platform Strategy → — Award notice

Buyer contact

Buyer website

http://www.publiccontractsscotland.gov.uk

Published by the buyer on this notice. Check the original notice — details change and are not updated here.