Media Planning and Buying Partner - Healthy Weight Healthy You - PHW-MINI-52265

The Health Improvement Division of Public Health Wales are seeking to commission a suitably qualified and experienced agency to assist in the planning, buying and evaluation of a range of media all aimed at promoting the achievement and maintenance of a healthy weight.The successful partner will deliver a range of media services on a call-off basis over the lifetime of the contract up to and including March 2024.Working closely with the in-house Social Marketing team and our appointed creative partners, the successful partner will be experienced at providing the following services on a call-off basis over the lifetime of the contract. Such services may include (but are not limited to):Media planning:-Strategic and integrated long-term planning of media activities-Selection of appropriate channels to ensure our activities are integrated and reach our intended audience(s)-Audience Segmentation-Integration of Behaviour Change strategyMedia buying:-Purchasing of media from a range of relevant suppliers ensuring best reach and value-Television (broadcast and programmatic)-Out of home (print and digital)-Radio (broadcast and programmatic)-Print (newspapers/magazines)-Digital (paid search/social/display etc.)Campaign evaluation:-Methodical review and evaluation of activities to ensure future campaigns can be optimised reliablyOther media services:-There may be occasions where the supplier is required to provide additional services that are related to the fulfilment of the media activity

Government spending data: This supplier has received £13,327,819 in 178 payments (over £25k) from Welsh Government, Guy's and St Thomas' NHS FT (2021-01-11 to 2025-12-03). View full payment history →

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http://nwssp.nhs.wales/ourservices/procurement-services/

Published by the buyer on this notice. Details change and are not updated here.