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The University of South Wales (USW) wishes to work in partnership with a marketing agency to:
i.Develop strategy and respond to tactical briefs for the recruitment of undergraduate and postgraduate students ii.In addition, to positively present the brand and our products across all stakeholder groups ie, prospective students/ enquirers, current students, alumni, businesses, research community etc.
iii.To work cooperatively with any other appointed ATL media and digital agency supporting USW across brand and campaign activity iv.Develop an ATL media strategy and respond to tactical briefs for the recruitment of domicile undergraduate and postgraduate students v.Work cooperatively with any other appointed creative and digital agency to ensure all plans developed are done so as part of an integrated plan in conjunction with the digital and creative agency(ies) vi.Consider new and creative ways to target our core UG and PG audiences, as well as parents and influencers
No supplier information available.
This procurement was divided into 3 lots, each awarded separately.
| Lot | Value | Status |
|---|---|---|
| Lot 1 Brand & Marketing 1,080 days (≈3 yrs) | - | active |
| Lot 2 Digital 1,080 days (≈3 yrs) | - | active |
| Lot 3 Media Buying 1,080 days (≈3 yrs) | - | active |
Weightings from the notice, applied to every lot.
Published by the buyer on this notice. Check the original notice — details change and are not updated here.