Media Buying Services, Integrated Marketing Campaigns and PR Services

The Welsh Government Commercial Delivery Team wish to establish a new Framework Agreement for the provision of Media Buying Services, Integrated Marketing Campaigns and PR Services. The Framework Agreement will be open for use by the Welsh Public Sector. The anticipated total Framework value is 88800000.00. Welsh Government will be holding an engagement event on 8th September 2026. Following the decision to abandon the previous procurement exercise, we are committed to taking time to understand supplier perspectives, lessons learned and opportunities for improvement before progressing a new procurement. Feedback gathered through this engagement will inform decisions on the scope, structure, procurement model and operation of the replacement framework. The precise scope of the Framework Agreement will be provided in the Contract Notice and Tender Documents.

Please register to attend the event by midday on 1st September August 2026 via the following link https://wales.business-events.org.uk/en/events/supplier-engagement-for-the-wgcd-media-buying-integrated-marketing-campaigns-and-pr-services-framework-agreement/ where the event details will be provided and where registration will be managed. Those who register will receive confirmation of their registration. Please see the engagement section of this notice for full details.

Lots

This procurement was divided into 1 lots, each awarded separately.

Notice Amendments

Changes the buyer published to this notice after it first appeared.