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AHDB require purchase data for red meat and dairy and their competitors to understand demand for our sector products and know about trends and switching within meat and dairy.
This will be one tender with 5 lots covering the following:
Lot 1 – Meat purchase data
Lot 2 – Dairy purchase data
Lot 3 – Segmentation
Lot 4 – Marketing mix models
Lot 5 – Adhoc panel insight
Closing date is NOON 14th September 2026
Use this link to access documents and registering information.
https://defra-family.force.com/s/Welcome
Each Lot will be evaluated and awarded independently. The Authority reserves the right to award:
There is no restriction on the number of Lots that may be awarded to any one supplier, provided that the supplier submits the most advantageous tender for the relevant Lot(s) and demonstrates the capacity and capability to deliver the requirements.
Estimated contract start date is 26th April 2027, initial contract is for 3 years with 1+1+1 options to extend if required.
No supplier information available.
This procurement was divided into 5 lots, each awarded separately.
| Lot | Value | Status |
|---|---|---|
| Lot 1 Meat purchase data Feb 2027 – Apr 2030 | £2,010,000 | active |
| Lot 2 Dairy purchase data Feb 2027 – Apr 2030 | £833,300 | active |
| Lot 3 Segmentation Feb 2027 – Apr 2030 | £283,330 | active |
| Lot 4 Marketing mix models Feb 2027 – Apr 2030 | £500,000 | active |
| Lot 5 Adhoc panel insight Feb 2027 – Apr 2030 | £1,790,036 | active |