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One or more suppliers on this contract have also made political donations. See supplier details below.
Contract for a strategic and creative partner to lead the ongoing development and delivery of the Best Start in Life (BSiL) campaign. The appointed agency will act as the lead BSIL agency, working with WPP to provide creative strategy and development, evolving the existing 'Any Questions' creative platform across all campaign themes and life stages; production of campaign assets across all paid channels and formats; brand guardianship of the Best Start in Life brand; creative input to support low/no-cost content for owned and shared channels; and collaboration with DfE, DHSC, and other contracted campaign agencies.
The contract will be awarded as a three-year contract (with an optional extension to a fourth year) with annual break clauses. Continuation beyond year one is dependent on Cabinet Office and DfE spend approvals and supplier performance against agreed KPIs. The contract value is up to £2 million over four years excluding VAT, with no commitment to spend. Note: a portion of the annual maximum value is contingency spend.
| Supplier | Identifier | Award Value | Lots Won | Cross-References |
|---|---|---|---|---|
| AMV (BDDO) | 01935786 | £2,000,000 | 1 lot Lot 1 | DONOR£10K across 1 donation To: The Rt Hon Gordon Brown MP |
Taken from this notice, not from Companies House. Check the original notice — details change and are not updated here.
This procurement was divided into 1 lots, each awarded separately. 6 bids were received in total.
| Lot | Value | Bids Received | Awarded To | Status |
|---|---|---|---|---|
| Lot 1 | - | 6 | active |
Government spending data: This supplier has received £6,441,940 in 439 payments (over £25k) from Department for Transport, Metropolitan Police (2012-07-27 to 2023-02-23). View full payment history →