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Nest is seeking a strategic media partnership to support the development and delivery of its FY2026/27 brand activity.
Nest exists to ensure everyone has access to a workplace pension and to build financial peace of mind for all. As a public service organisation with over 14 million members, Nest has a significant opportunity (and responsibility) to help UK workers feel confident, informed and reassured about their pensions.
Historically, Nest’s growth has been driven by automatic enrolment, with limited focus on brand building or direct engagement with members. As a result, brand awareness and understanding remain low, and competition within the pensions market is increasing. This opportunity seeks to address that challenge by delivering a content led, trust building media partnership that helps people notice, understand and feel reassured about their pension, and take small positive actions.
The partnership should align with Nest’s purpose, support long term brand building, and deliver meaningful attention among priority audiences within credible, brand safe environments
| Supplier | Identifier | Award Value | Lots Won | Cross-References |
|---|---|---|---|---|
| Global Media Group Services Limited | 03296557 | £500,000 | 1 lot Lot 1 | MP LINK Ed Davey— Employment and earnings Angela Rayner— Employment and earnings Sir Keir Starmer— Gifts, benefits and hospitality from UK sources |
| Guardian News & Media Limited | 00908396 | £500,000 | 1 lot Lot 1 | MP LINK |
Taken from this notice, not from Companies House. Check the original notice — details change and are not updated here.
This procurement was divided into 1 lots, each awarded separately. 23 bids were received in total.
| Lot | Value | Bids Received | Awarded To | Status |
|---|---|---|---|---|
| Lot 1 | - | 23 | active |
Government spending data: These suppliers have received £1,862,067 in 480 payments (over £25k) from Greater Manchester Police, Department for Education, West Midlands Police, Hampshire & Isle of Wight Constabulary, NHS England and 44 more public bodies (2010-04-09 to 2026-05-01).