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AHDB In-Market representative for Asia (covering Red Meat Exports) | UKGovscan
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OPENTender notice (UK4) · AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARDRef ocds-h6vhtk-06912a
AHDB In-Market representative for Asia (covering Red Meat Exports)
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Contract Value
£270,000
excluding VAT · £324,000 including VAT · Above the relevant threshold
The submission deadline passed on 12 Jun 2026, 0:00pm.
Description
AHDB intend to procure a Contract to a successful Representative for the provision of representation work on behalf of AHDB covering Southeast Asia.
AHDB are looking for a dual language (relevant language to the region and English) speaking representative who must be located in an agreed market in the region.
The successful representative will be expected to:
Liaise closely with the AHDB red meat team, particularly the senior trade development manager for Asia to agree and update on activity as well as provide the latest market intelligence and insights
Identify and develop priority markets
Support delivery of AHDB’s red meat export strategy
To be located in an agreed market in Southeast Asia with opportunity for British red meat exports. Ability to easily travel around the region will be crucial to the success of this role.
Effectively maintain and build new relationships with relevant contacts in the Asia Region. Where appropriate, work jointly with them to increase market exposure and demand for British red meat exports.
Devise and implement effective local strategies to promote British red meat exports aimed at increasing importer, food services and retailer awareness and British exporter involvement through promotions and other activities
Devise and help implement online and social media strategy in conjunction with AHDB Red Meat export & social media team to raise awareness of Quality Meat from Britain
Support in-market exhibition activity.
Liaise with AHDB staff in areas such as media, PR, digital.
Tender closing date for this opportunity is NOON on 12th June 2026. The start date of the contract is 31st July 2026.
Applicants must be located in Asia as per details within the specification.
This contract is for 1 year with 1+1 options to extend (The extension options may be a full or part time position depending on the requirements of AHDB and therefore we would like to be upfront and transparent about that at the beginning of this process. Extensions are not guaranteed pieces of work). Budget is indicative £108,000 (GBP Pound Sterling) per annum. Split is approx. £70k salary, £30k for activities.
This procurement was divided into 1 lots, each awarded separately.
Lots
1
Combined Lot Value
£270,000
Lot
Value
Status
Lot 1
Jul 2026 – Jul 2027
£270,000
active
Award criteria
Weightings from the notice.
Technical
Cost(price)
Key Dates
Published
5 May 2026
Tender Open
-
Tender Deadline
12 June 2026
Award Date
-
Contract Start
-
Contract End
-
Planned term
31 July 2026 – 30 July 2027 · may extend to 30 July 2029
Extension option
1+1 PLEASE NOTE: The extension options may be a full or part time position depending on the requirements of AHDB and therefore we would like to be upfront and transparent about that at the beginning of this process. Extensions are not guaranteed pieces of work.
Procurement Details
Method
Open — any supplier may bid
Method Details
Open procedure
Route to market
Open competition
Main category
Services
Category
Marketing services
Delivery location
HK, TW, VN, PH, KR, SG
Open under
WTO Government Procurement Agreement
Buyer Reference
2025-793
Legal Basis
Procurement Act 2023
CPV Codes
79342000 – Marketing services; 79416000 – Public relations services