Smokefree Generation Health Promotion Campaign Management and Delivery 26/27

The chosen supplier will manage both the summer and winter health promotion campaigns, ensuring alignment with the aims and objectives, whilst acting as the central point of coordination. Responsibilities include:

• Develop a detailed programme plan for both campaigns including deliverables, and timelines.
• Provide weekly or fortnightly progress updates to BCC, summarising achievements, upcoming actions, risks, and issues.
• Lead all work-in-progress (WIP) meetings, circulate agendas, minutes, and track agreed actions through to completion.
• Ensure smooth coordination between content creation, testing, approvals, production, and deployment stages.
• Ensure all campaign activities align with BCC’s strategic health priorities, brand guidelines, and communications standards as directed by BCC.
• Identify risks and mitigation strategies throughout the programme lifecycle.

The chosen supplier will identify and negotiate media space on a combination of channels to effectively reach the target audience at a range of touchpoints. A key objective for the supplier is to allocate funds to maximise reach and impact through each channel selected for the campaign. Paid delivery channels utilised for this campaign may include:

• Paid social media and digital
• Local radio stations in Birmingham
• Community radio stations in Birmingham
• Outdoor advertising
• Other channels - The supplier will also be required to identify any other suitable channels in order to reach the target audience.