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East Midlands Railway provides intercity and regional train services across the Midlands through to London. These are distinguished by 3 sub brands that reflect the region they serve and routes they operate:
EMR Intercity operates from the Midlands (Sheffield, Derby, Nottingham, Leicester) through to London St Pancras
EMR Regional provides local services to towns and communities across England, including; Crewe, Matlock, Stoke-on-Trent, Peterborough, Grantham, Norwich and Skegness.
EMR Connect operates between Corby and London St Pancras. The Luton Airport Express operates on this route with majority of airport passengers travelling from London St Pancras.
EMR are looking for a strategic marketing agency to plan, buy and optimise all of their paid media for both EMR and Luton Airport Express which covers but is not limited to:-
1. Media Buying (AV, Radio, OOH, Social, Digital)
AV (includes linear TV, Video on Demand and Connected TV)
Radio (Digital audio, traditional radio and sponsorships if relevant)
OOH (Digital and paper)
Social (Meta, snapchat, tiktok etc.)
Digital (covers awareness and conversion driving activity)
2. Digital Display (includes dynamic display capability)
Standard IAB and dynamic display (see section 7 for further details)
3. Pay Per Click (PPC) for both EMR and Luton Airport Express.
4. Search Engine Optimisation (SEO) for two websites eastmidlandsrailway.co.uk & Lutonairportexpress.co.uk
| Supplier | Identifier | Award Value | Lots Won | Cross-References |
|---|---|---|---|---|
| MCCANN-ERICKSON CENTRAL LIMITED | 01983874 | £45,651,400 | 1 lot Lot 1 | - |
Taken from this notice, not from Companies House. Check the original notice — details change and are not updated here.
This procurement was divided into 1 lots, each awarded separately.
| Lot | Value | Awarded To | Status |
|---|---|---|---|
| Lot 1 Oct 2026 – Oct 2029 | £45,000,000 | pending |
Weightings from the notice.
Government spending data: This supplier has received £366,137 in 7 payments (over £25k) from ONS, DEFRA, Food Standards Agency, NHS England, Companies House (2015-06-30 to 2026-03-26). View full payment history →