Seasonal Observation Wheel Opportunity at Bedgebury National Pinetum

Forestry England is seeking early market engagement from suitably experienced Observation wheel ride operators regarding a potential seasonal concession opportunity at Bedgebury National Pinetum and Forest, one of the UK’s leading outdoor family destinations.

Our aim is to explore the feasibility of hosting a temporary observation wheel installation during peak visitor periods to enhance the visitor experience and support wider site engagement. We invite operators to provide feedback on operational models, revenue share arrangements, technical requirements, and overall suitability.

We are investigating firstly a seasonal trial to sit within the 28 days permitted development over the summer, with the potential to use evidence from this to create a longer-term model.

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About Bedgebury National Pinetum:

Bedgebury National Pinetum attracts a wide and diverse visitor base, particularly families, local members, cyclists, runners, and wellness users. Current site concessions include:

• A well established café
• Go Ape high ropes
• Bike hire provision
• A dedicated learning & education provider
• Delivery of multiple activities through our Active Forests programme, including running, cycling, caniX, yoga, forest bathing, and wellbeing events

Any new attraction must be sympathetic to the pinetum environment, the landscape setting, and our established visitor profile, while contributing positively to visitor enjoyment and dwell time.

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Opportunity Scope: Seasonal Observation Wheel Installation:

Forestry England is specifically seeking feedback regarding the feasibility and commercial potential of hosting a mid size (~30m) temporary Observation wheel on site. We welcome interest from operators able to provide:

• Fully managed supply, installation, operation, and removal of an observation wheel
• ADIPS certified equipment and compliance with all relevant safety standards
• Clear information on technical, logistical, and infrastructure requirements
• Commercial models including:

o Revenue share arrangements o Commission based structures o Minimum Guarantee + % turnover

We are particularly interested in hearing from suppliers who have experience operating wheels in natural, heritage, or environmentally sensitive settings, including parks, gardens, arboreta, or forestry environments.

Estimated start date: 05/08/2026

Estimated end date: 01/09/2026

Running dates are flexible

Engagement Deadline: 5pm 17/04/2026

Lots

This procurement was divided into 1 lots, each awarded separately.