SE1249 - TGC Media Buying Agency

Media Buying Services to support the This Girl Can Campaign.

Sport England’s behaviour change campaign, This Girl Can, has successfully persuaded 2.9m women to get more active, delivering sustained change amongst all socio-economic groups over five years leading up the pandemic.

This Girl Can: We Like the Way You Move, phase 6 of the campaign, is an integrated marketing campaign that uses paid and organic media, partnerships, and activations to help women from under-represented groups get and stay more active. While the main campaign focuses on all women on lower incomes, there is a focus on women who, additionally:

Have a disability and/or long-term health condition

Are aged 55 to 74 years

Come from black communities

Come from Muslim communities

Are pregnant or have a child under one year old

The campaign, We Like the Way You Move, retains the best of This Girl Can - an insight-driven, authentic, and non-judgmental amplification of women’s voices, with a profile that draws in senior stakeholders, commentators, and policy makers. But it is radically different, with a tighter focus on inactive women from under-represented groups, as well as other significant changes

Supplier details as published

Taken from this notice, not from Companies House. Check the original notice — details change and are not updated here.

Lots

This procurement was divided into 1 lots, each awarded separately.

Government spending data: This supplier has received £46,140,298 in 2,578 payments (over £25k) from Metropolitan Police, Greater London Authority, Cabinet Office, Department of Health and Social Care, Ministry of Defence and 7 more public bodies (2012-06-13 to 2026-08-17). View full payment history →

Tender Documents

• Transparency notice on Find a Tender → — Award notice