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Customer Relationship Management (CRM) and a Marketing Automation platform | UKGovscan
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OPENTender notice (UK4) · Prifysgol Bangor / Bangor UniversityRef ocds-h6vhtk-06688b
Customer Relationship Management (CRM) and a Marketing Automation platform
Save Track Track buyer
Contract Value
£3,618,000
excluding VAT · £4,341,600 including VAT · Above the relevant threshold
The submission deadline passed on 17 Apr 2026, 0:00pm.
Description
The University requires an enterprise-grade solution that integrates the functionality of Customer Relationship Management (CRM) and a Marketing Automation platform. This solution will transform student recruitment operations by moving from scattered data silos to a centralised, intelligence-led engagement strategy.
This procurement was divided into 1 lots, each awarded separately.
Lots
1
Combined Lot Value
£3,618,000
Lot
Value
Status
Lot 1
Jul 2026 – Jun 2031
£3,618,000
active
Award criteria
Weightings from the notice.
Functional Requirements
Commercial(price)
Presentation
Key Dates
Published
12 March 2026
Tender Open
-
Tender Deadline
17 April 2026
Award Date
-
Contract Start
-
Contract End
-
Planned term
1 July 2026 – 30 June 2031 · may extend to 30 June 2033
Extension option
2 x 12 month extensions.
Extensions will be used at the sole discretion of the contracting authority. The contracts will be managed and performance monitored throughout the duration of the contract which will support any option to extend. Ongoing requirements and service scope will also be considered.
Procurement Details
Method
Open — any supplier may bid
Method Details
Competitive flexible procedure
Route to market
Restricted or negotiated
Main category
Services
Category
Customer Relation Management software development services
Delivery location
UKL12
Open under
WTO Government Procurement Agreement
Buyer Reference
BU0772025
Legal Basis
Procurement Act 2023
CPV Codes
72212445 – Customer Relation Management software development services