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Transport for Wales (TfW) is seeking to appoint a strategic Brand Guardianship agency to support the continued development, evolution, activation and governance of its multimodal, bilingual and distinctive brand.
The successful supplier will provide expert insight and strategic leadership to help TfW strengthen and elevate its brand at a pivotal stage in its development, ensuring consistency, creativity and measurable impact across all physical and digital touchpoints. Services will support the delivery of TfW’s long‑term brand strategy and contribute to the organisation’s vision of becoming Wales’ favourite way to travel.
Core services include (but not limited to):
| Supplier | Identifier | Award Value | Lots Won | Cross-References |
|---|---|---|---|---|
| Uned Stuido | Procurement ID: PMRV-1553-WQCH | £6,000,000 | 1 lot Lot 1 | - |
Taken from this notice, not from Companies House. Check the original notice — details change and are not updated here.
This procurement was divided into 1 lots, each awarded separately. 4 bids were received in total.
| Lot | Value | Bids Received | Awarded To | Status |
|---|---|---|---|---|
| Lot 1 May 2026 – May 2030 | £6,000,000 | 4 | Uned Stuido | pending |
Weightings from the notice.
Changes the buyer published to this notice after it first appeared.
Name change and linking UK2 notice