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One or more suppliers on this contract have also made political donations. See supplier details below.
To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include:
Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion, Digital promotion mechanics (banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This activity links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to purchase
| Supplier | Identifier | Award Value | Lots Won | Cross-References |
|---|---|---|---|---|
| ALDI Supermarket | 02333320 | £78,703 | 1 lot Lot 1 | LOBBYIST WPP Brands (UK) Limited (9 quarters) Burson Cohn & Wolfe (2 quarters) Lexington Communications Limited (1 quarter) |
| ASDA STORES LIMITED | 00464777 | £78,703 | 1 lot Lot 1 | DONOR£50K across 7 donations To: Labour Party, Conservative and Unionist Party |
| CO-OP WHOLESALE LIMITED | 04801081 | ~£78,703 estimated from lot values | 1 lot Lot 1 | - |
| Lidl | 02816429 | £78,703 | 1 lot Lot 1 | LOBBYIST Brands2Life Limited (3 quarters) Headland Consultancy Limited (2 quarters) |
| Marks and Spencer | 00214436 | £78,703 | 1 lot Lot 1 | LOBBYIST FTI Consulting LLP (5 quarters) |
| Morrisons Groceries | 09223090 | ~£78,703 estimated from lot values | 1 lot Lot 1 | CH MISMATCH CF says 09223090, but CH says it's WM MORRISON GP 1 LIMITED |
| Sainsburys Supermarkets | 03261722 | £78,703 | 1 lot Lot 1 | - |
| Tesco | 00445790 | £78,703 | 1 lot Lot 1 | DONOR£148K across 15 donations To: Labour Party, Conservative and Unionist Party, Liberal Democrats +1 more LOBBYIST Westminster Policy Partners Limited (3 quarters) FORMER MP Stephen Crabb— Gifts, benefits and hospitality from UK sources (former) |
| Waitrose Limited | 00099405 | £78,703 | 1 lot Lot 1 | - |
Taken from this notice, not from Companies House. Check the original notice — details change and are not updated here.
This procurement was divided into 1 lots, each awarded separately.
| Lot | Value | Awarded To | Status |
|---|---|---|---|
| Lot 1 | - | active |
Government spending data: These suppliers have received £1,080,474 in 335 payments (over £25k) from BEIS, Metropolitan Police, Department for Work and Pensions, Department for Transport, Wiltshire Police and 9 more public bodies (2011-11-25 to 2026-03-02).