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London Legacy Development Corporation (LLDC) is procuring a new Marketing, Advertising & Creative (MAC) Services Framework to deliver high-quality, insight-driven and audience-focused marketing activity across Queen Elizabeth Olympic Park (QEOP) and the wider LLDC estate. The Framework will comprise two lots:
Lot 1 – Strategic Marketing Delivery Partner: providing strategic planning, campaign development, integrated marketing delivery, content strategy, data insight, channel planning and ongoing support for Park-wide programmes, seasonal campaigns and major cultural, sporting and community events.
Lot 2 – Creative, Design & Campaign Services: providing agile, project-based creative outputs including design, visual identity development, campaign artwork, content creation (video, photography, digital assets), copywriting, social content, on-site activations and production support.
The Framework will support the full breadth of LLDC’s marketing and communications requirements, including brand development, visitor attraction campaigns, placemaking, cultural programming, community engagement, youth programmes, digital communications, event promotion and strategic stakeholder-facing materials.
The Framework is designed to accommodate both a long-term strategic partner and a diverse pool of creative agencies, ensuring capacity, agility, innovation and best value for publicly funded marketing. Commissions will be issued via call-off contracts based on need, with no guaranteed minimum spend.
| Supplier | Identifier | Award Value | Lots Won | Cross-References |
|---|---|---|---|---|
| Aka Promotions Ltd | 03380689 | £15,000,000 | 1 lot Lot 1 - Strategic Marketing Delivery Partner | - |
| Anatomy Brands Ltd | 10072557 | ~£35,000,000 estimated from lot values | 1 lot Lot 2 – Creative, Design and Campaign Services | - |
| LCA COMMUNICATIONS LIMITED | 03727953 | ~£35,000,000 estimated from lot values | 1 lot Lot 2 – Creative, Design and Campaign Services | LOBBYIST SME4Labour Limited (2 quarters) |
| MBC Studios Ltd (TOAD trading name) | 15431403 | ~£35,000,000 estimated from lot values | 1 lot Lot 2 – Creative, Design and Campaign Services | - |
| Spy Studio | 04969451 | ~£35,000,000 estimated from lot values | 1 lot Lot 2 – Creative, Design and Campaign Services | - |
| The Elephant Room | 10563701 | ~£35,000,000 estimated from lot values | 1 lot Lot 2 – Creative, Design and Campaign Services | - |
Taken from this notice, not from Companies House. Check the original notice — details change and are not updated here.
This procurement was divided into 2 lots, each awarded separately. 30 bids were received in total.
| Lot | Value | Bids Received | Awarded To | Status |
|---|---|---|---|---|
| Lot 1 Lot 1 - Strategic Marketing Delivery Partner Feb 2026 – Feb 2034 | £15,000,000 | 15 | active | |
| Lot 2 Lot 2 – Creative, Design and Campaign Services Feb 2026 – Feb 2034 | £35,000,000 | 15 | Spy Studio | active |
Notices published under the Procurement Act 2023 name every bidder, including unsuccessful ones.
| Bidder | Bid on | Outcome |
|---|---|---|
| Aka Promotions Ltd | Lot 1 | Wonlot 1 |
| Anatomy Brands Ltd | Lot 2 | Wonlot 2 |
| LCA COMMUNICATIONS LIMITED | Lot 2 | Wonlot 2 |
| MBC Studios Ltd (TOAD trading name) | Lot 2 | Wonlot 2 |
| Spy Studio | Lot 2 | Wonlot 2 |
| The Elephant Room | Lot 2 | Wonlot 2 |
Government spending data: These suppliers have received £1,923,239 in 59 payments (over £25k) from DEFRA, Department for Transport, Greater London Authority, Guy's and St Thomas' NHS FT (2020-04-17 to 2026-03-25).