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As a nationally accredited destination development partnership, West Midlands DDP has a responsibility to share best practice and identify improvements, not only to optimise regional activity, but also to inform the potential future roll out of DDPs across England and contribute to VisitEngland's leading data and research bank for the visitor economy sector.
Consequently, we wish to appoint a supplier(s) to develop and manage a comprehensive multi-source programme and research and evaluation to celebrate success and share lessons learned. Insights from the research and evaluation will assist the DDP delivery team in understanding the impact of the partnership and provide learning for visitor economy stakeholders both regionally and nationally.
This requirement is divided into two lots – Lot 1 ‘Evaluation of West Midlands DDP Work-Streams’, and Lot 2 ’Destination Perceptions & Sentiment’.
Lot 1 focuses on data collection to support detailed evaluation of the impact of projects delivered by West Midlands DDP and developing our already robust evaluation framework so that it can deliver learning that aligns with our forthcoming West Midlands Strategic Tourism Framework.
Lot 2 encompasses primary quantitative research to assess perceptions of the West Midlands as a visitor destination amongst leisure travellers, and local residents who we want to be at the heart of developments to deliver regenerative tourism.
| Supplier | Identifier | Award Value | Lots Won | Cross-References |
|---|---|---|---|---|
| GC Insight Limited | 03162288 | £14,549 | 1 lot Lot 1 - Evaluation of West Midlands DDP Work-Streams | - |
| STRATEGIC RESEARCH & INSIGHT LIMITED | Procurement ID: PMZL-7416-JDRT | £27,900 | 1 lot Lot 1 - Evaluation of West Midlands DDP Work-Streams | - |
Taken from this notice, not from Companies House. Check the original notice — details change and are not updated here.
This procurement was divided into 2 lots, each awarded separately.
| Lot | Value | Awarded To | Status |
|---|---|---|---|
| Lot 1 Lot 1 - Evaluation of West Midlands DDP Work-Streams Dec 2025 – Mar 2026 | £15,000 £42,449 initial term | GC Insight Limited STRATEGIC RESEARCH & INSIGHT LIMITED | active |
| Lot 2 Lot 2 - Destination Perceptions & Sentiment Dec 2025 – Mar 2026 | £30,000 | - | active |
Government spending data: These suppliers have received £168,043 in 11 payments (over £25k) from Greater Manchester Combined Authority, DESNZ (2024-07-11 to 2026-02-23).