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The mission for the Leadership, Talent, Culture and Coaching (LTCC) Teams is to understand the demands of each sport's performance plan and the challenges faced by those leading and delivering them - ensuring that athletes and staff are effectively supported in realising their ambitions.
To meet the evolving needs of leaders and coaches within the high-performance system, the LTCC Teams will offer a blended approach of:
Self-services resources,
Peer learning and communities of practice within and across sports,
Expert advice,
Access to programmes to enhance role effectiveness, and
Targeted deployment of skilled associates to support capability development in and through performance environments.
To respond swiftly and effectively to the needs of sport, pools of high-quality, experienced associates will be procured and retained for the duration of the Olympic and Paralympic cycle.
The scope of services covered by this procurement will be split into 4 lots:
Associate - Support for Executive Leadership in High Performance Sport Provision of high-quality, confidential, and developmental executive coaching to leaders operating in high performance sport environments.
Associate - Support for Culture & Senior Team Leadership in High Performance Sport Provision of support to shape and strengthen leadership team, performance programme, and organisational culture in high performance sport by designing and delivering impactful development that fosters trust, clarity, cohesion, and sustainable performance.
Associate - Support for Coaching in High Performance Sport Provision of support to work alongside coaches and sports to plan, implement and evaluate bespoke programmes of learning that support coaches' personal and professional development.
Associate - Support for Recruitment & Talent Management in High Performance Sport Provide expert advice, guidance, and support to organisations across high-performance sport system regarding on demand HR policy and procedures, Talent Management (attraction, identification, recruitment, and selection) of diverse and high-quality talent. It will also support development of optimal organisational design.
Note: A single associate or organisation may tender for one, multiple, or all roles - provided they demonstrate the required capability and experience. Each individual put forward for an associate pool(s) will be assessed on their unique skills and experience. Any organisation applying for the associate pool(s) will be required to put forward a full body of evidence against the assessment criteria for each member of the team they are proposing.
The yearly expected spend per lot is outlined in the below
Annual Spend (Quadrennial Spend)
Associate - Support for Executive Leadership in High Performance Sport
£120k (£480k)
Associate - Support for Culture & Senior Team Leadership in High Performance Sport
£100k (£400k)
Associate - Support for Coaching in High Performance Sport
£150k (£600k)
Associate - Support for Recruitment & Talent Management in High Performance Sport
£100k (£400k)
It is anticipated that the value of pieces of work will be less than £30,000, with the majority of contracts below £10,000. Work will be awarded directly, with the project or programme lead engaging with the appropriate pools and individuals. People can be awarded multiple contracts which run at the same time over the tender period.
In the scenario that a call-off contract is expected to exceed £30k (inc VAT) we will award the contract after a mini-competition period that is open to the suppliers within this lot. The assessment criteria will be consistent with the initial framework criteria with an additional nuanced criteria that is specific to the contract. All suppliers in the lot will be notified of these criteria in their invitation to bid.
Being selected for the framework does not guarantee work
Specification for each of the roles can be viewed in the assessment criteria section and in the attached documents at the bottom of the page
| Supplier | Identifier | Award Value | Lots Won | Cross-References |
|---|---|---|---|---|
| 2 DEVELOP LIMITED | 10460842 | ~£1,233,333 estimated from lot values | 3 lots Support for Executive Leadership in High Performance Sport · Associate - Culture & Senior Team Leadership Support Role · Associate - Support for Coaching in High Performance Sport | - |
| ADAPTIVEMIND CONSULTANCY LIMITED | 09763756 | ~£833,333 estimated from lot values | 2 lots Associate - Culture & Senior Team Leadership Support Role · Associate - Support for Coaching in High Performance Sport | - |
| ADVISORY SEVEN LTD | SC826656 | ~£333,333 estimated from lot values | 1 lot Associate - Culture & Senior Team Leadership Support Role | - |
| ALFANO CONSULTANCY LTD | 15474344 | ~£733,333 estimated from lot values | 2 lots Support for Executive Leadership in High Performance Sport · Associate - Culture & Senior Team Leadership Support Role | - |
| Andrew Mark Gillott | Procurement ID: PLQJ-6266-HWTP | ~£500,000 estimated from lot values | 1 lot Associate - Support for Coaching in High Performance Sport | - |
| Athru Coaching Ltd | 16476805 | ~£400,000 estimated from lot values | 1 lot Support for Executive Leadership in High Performance Sport | - |
| BANKPOINT LEADERSHIP LIMITED | 12197479 | ~£733,333 estimated from lot values | 2 lots Support for Executive Leadership in High Performance Sport · Associate - Culture & Senior Team Leadership Support Role | - |
| BE MORE LEARNING AND DEVELOPMENT LIMITED | 15453769 | ~£733,333 estimated from lot values | 2 lots Support for Executive Leadership in High Performance Sport · Associate - Culture & Senior Team Leadership Support Role | - |
| BERKSHIRE CONSULTANCY LIMITED | 01958899 | ~£400,000 estimated from lot values | 1 lot Support for Executive Leadership in High Performance Sport | - |
| BEYOND CONSULTANTS LIMITED | 04732738 | ~£400,000 estimated from lot values | 1 lot Support for Executive Leadership in High Performance Sport | - |
| BLENDED LEARNING STUDIO UK LTD | 10584378 | ~£733,333 estimated from lot values | 2 lots Support for Executive Leadership in High Performance Sport · Associate - Culture & Senior Team Leadership Support Role | - |
| BREAKTHROUGH THINKING LTD | 09553327 | ~£1,233,333 estimated from lot values | 3 lots Support for Executive Leadership in High Performance Sport · Associate - Culture & Senior Team Leadership Support Role · Associate - Support for Coaching in High Performance Sport | - |
| BRIGHTER THINKING LIMITED | 06386675 | ~£400,000 estimated from lot values | 1 lot Support for Executive Leadership in High Performance Sport | - |
| CALIN CROSS LIMITED | 08812996 | ~£733,333 estimated from lot values | 2 lots Support for Executive Leadership in High Performance Sport · Associate - Culture & Senior Team Leadership Support Role | - |
| CARDIFF MET COMPANY LTD | 02656744 | ~£500,000 estimated from lot values | 1 lot Associate - Support for Coaching in High Performance Sport | - |
| CHANGING MINDS LTD | 06194653 | ~£833,333 estimated from lot values | 2 lots Associate - Culture & Senior Team Leadership Support Role · Associate - Support for Coaching in High Performance Sport | - |
| Chris Beaumont Consulting | Procurement ID: PLTD-7538-PQNY | ~£833,333 estimated from lot values | 2 lots Associate - Culture & Senior Team Leadership Support Role · Associate - Support for Coaching in High Performance Sport | - |
| Clear Space Consultancy | Procurement ID: PGRH-8352-TYVQ | ~£333,333 estimated from lot values | 1 lot Associate - Culture & Senior Team Leadership Support Role | - |
| Coach Craft | Procurement ID: PTBW-9529-THTL | ~£500,000 estimated from lot values | 1 lot Associate - Support for Coaching in High Performance Sport | - |
| COACHING & PERFORMANCE DEVELOPMENT LTD. | SC278924 | ~£333,333 estimated from lot values | 1 lot Associate - Culture & Senior Team Leadership Support Role | - |
| CONVERSATIONS THAT COUNT LTD | 16332567 | ~£733,333 estimated from lot values | 2 lots Support for Executive Leadership in High Performance Sport · Associate - Culture & Senior Team Leadership Support Role | - |
| Dean Clark | Procurement ID: PTRG-6816-CWZQ | ~£500,000 estimated from lot values | 1 lot Associate - Support for Coaching in High Performance Sport | - |
| Drivetrain Coaching and Consulting | Procurement ID: PYVV-1557-NTXH | ~£500,000 estimated from lot values | 1 lot Associate - Support for Coaching in High Performance Sport | - |
| EMMA SMITH COACHING LTD | 14852515 | ~£333,333 estimated from lot values | 1 lot Associate - Culture & Senior Team Leadership Support Role | - |
| EP PARTNERS LTD | 08788282 | ~£333,333 estimated from lot values | 1 lot Associate - Recruitment & Talent Management Support | - |
| E. T. Hall Consulting | Procurement ID: PJTB-4713-LWQM | ~£500,000 estimated from lot values | 1 lot Associate - Support for Coaching in High Performance Sport | - |
| Experience Project | Procurement ID: PXVQ-6669-HVQY | ~£500,000 estimated from lot values | 1 lot Associate - Support for Coaching in High Performance Sport | - |
| FabricShift Limited | 09418812 | ~£733,333 estimated from lot values | 2 lots Support for Executive Leadership in High Performance Sport · Associate - Culture & Senior Team Leadership Support Role | - |
| FARLEIGH PERFORMANCE LIMITED | 12408707 | ~£733,333 estimated from lot values | 2 lots Support for Executive Leadership in High Performance Sport · Associate - Culture & Senior Team Leadership Support Role | - |
| FIRST ASCENT GROUP LTD | 03499793 | ~£733,333 estimated from lot values | 2 lots Support for Executive Leadership in High Performance Sport · Associate - Culture & Senior Team Leadership Support Role | - |
| FLYING IGUANA LTD | 14796613 | ~£733,333 estimated from lot values | 2 lots Support for Executive Leadership in High Performance Sport · Associate - Culture & Senior Team Leadership Support Role | - |
| Good Things Coming | Procurement ID: PWRY-2143-CHLP | ~£500,000 estimated from lot values | 1 lot Associate - Support for Coaching in High Performance Sport | - |
| GREY MATTERS PERFORMANCE LIMITED | 08104938 | ~£833,333 estimated from lot values | 2 lots Associate - Culture & Senior Team Leadership Support Role · Associate - Support for Coaching in High Performance Sport | - |
| Handyside Coaching | Procurement ID: PYLW-4837-WRLH | ~£500,000 estimated from lot values | 1 lot Associate - Support for Coaching in High Performance Sport | - |
| Hawthorn People Consulting | Procurement ID: PVWW-6225-PZTT | ~£333,333 estimated from lot values | 1 lot Associate - Recruitment & Talent Management Support | - |
| HAYNES-SHARIFF BUSINESS CONSULTANTS LIMITED | 05183014 | ~£733,333 estimated from lot values | 2 lots Support for Executive Leadership in High Performance Sport · Associate - Culture & Senior Team Leadership Support Role | - |
| HEAD FOR A WIN LIMITED | 16363685 | ~£833,333 estimated from lot values | 2 lots Associate - Culture & Senior Team Leadership Support Role · Associate - Support for Coaching in High Performance Sport | - |
| I-COACH ACADEMY LIMITED | 04620916 | ~£400,000 estimated from lot values | 1 lot Support for Executive Leadership in High Performance Sport | - |
| INEO LIFE LTD | 08182833 | ~£733,333 estimated from lot values | 2 lots Support for Executive Leadership in High Performance Sport · Associate - Culture & Senior Team Leadership Support Role | - |
| Julian North | Procurement ID: PLQT-1193-XHQZ | ~£833,333 estimated from lot values | 2 lots Associate - Culture & Senior Team Leadership Support Role · Associate - Support for Coaching in High Performance Sport | - |
| Karuna Performance | Procurement ID: PNDQ-9235-TQHZ | ~£400,000 estimated from lot values | 1 lot Support for Executive Leadership in High Performance Sport | - |
| KIRSTIE MOORE LIMITED | 16868938 | ~£1,233,333 estimated from lot values | 3 lots Support for Executive Leadership in High Performance Sport · Associate - Culture & Senior Team Leadership Support Role · Associate - Support for Coaching in High Performance Sport | - |
| Lacuna Learning | Procurement ID: PVDL-3879-PDYJ | ~£500,000 estimated from lot values | 1 lot Associate - Support for Coaching in High Performance Sport | - |
| LANCING CONSULTANCY LIMITED | 08508602 | ~£833,333 estimated from lot values | 2 lots Associate - Culture & Senior Team Leadership Support Role · Associate - Support for Coaching in High Performance Sport | - |
| L&A PERFORMANCE LIMITED | 11119858 | ~£500,000 estimated from lot values | 1 lot Associate - Support for Coaching in High Performance Sport | - |
| LEADERBEING LTD | 15674084 | ~£400,000 estimated from lot values | 1 lot Support for Executive Leadership in High Performance Sport | - |
| Leeds Beckett University | 02369724 | ~£833,333 estimated from lot values | 2 lots Associate - Culture & Senior Team Leadership Support Role · Associate - Support for Coaching in High Performance Sport | - |
| Lesley McKenna | Procurement ID: PBPM-1212-WJWW | ~£833,333 estimated from lot values | 2 lots Associate - Culture & Senior Team Leadership Support Role · Associate - Support for Coaching in High Performance Sport | - |
| LIBERATING BRILLIANCE LTD | 12334982 | ~£833,333 estimated from lot values | 2 lots Associate - Culture & Senior Team Leadership Support Role · Associate - Support for Coaching in High Performance Sport | - |
| LIKOS PEOPLE LTD | 12989304 | ~£333,333 estimated from lot values | 1 lot Associate - Culture & Senior Team Leadership Support Role | - |
| LIMINAL SPACE CONSULTING LTD | 15790485 | ~£833,333 estimated from lot values | 2 lots Associate - Culture & Senior Team Leadership Support Role · Associate - Support for Coaching in High Performance Sport | - |
| Limitless Peak | Procurement ID: PVBQ-2476-HRLP | ~£733,333 estimated from lot values | 2 lots Support for Executive Leadership in High Performance Sport · Associate - Culture & Senior Team Leadership Support Role | - |
| LINDSAY WITTENBERG LIMITED | 04910472 | ~£400,000 estimated from lot values | 1 lot Support for Executive Leadership in High Performance Sport | - |
| LIZZY YARNOLD LIMITED | 08917783 | ~£400,000 estimated from lot values | 1 lot Support for Executive Leadership in High Performance Sport | - |
| LOUGHBOROUGH UNIVERSITY | RC000332 | ~£333,333 estimated from lot values | 1 lot Associate - Culture & Senior Team Leadership Support Role | LOBBYIST Connect Public Affairs Limited (2 quarters) Crowne Associates Ltd (1 quarter) Policy Connect Limited (1 quarter) |
| LOUGHBOROUGH UNIVERSITY ENTERPRISES LIMITED | 03139948 | ~£500,000 estimated from lot values | 1 lot Associate - Support for Coaching in High Performance Sport | - |
| LSP LEADERSHIP LTD | 04455564 | ~£400,000 estimated from lot values | 1 lot Support for Executive Leadership in High Performance Sport | - |
| LUKE TYBURSKI LTD | 11686926 | ~£733,333 estimated from lot values | 2 lots Support for Executive Leadership in High Performance Sport · Associate - Culture & Senior Team Leadership Support Role | - |
| MADE FOR MORE LIMITED | Charity Commission: 1186072 Companies House: 10587068 | ~£333,333 estimated from lot values | 1 lot Associate - Culture & Senior Team Leadership Support Role | - |
| Martin Dighton | Procurement ID: PPCT-9441-DRBV | ~£500,000 estimated from lot values | 1 lot Associate - Support for Coaching in High Performance Sport | - |
| MDA COACHING SERVICES LTD | 15112679 | ~£833,333 estimated from lot values | 2 lots Associate - Culture & Senior Team Leadership Support Role · Associate - Support for Coaching in High Performance Sport | - |
| Mentorial Performance | Procurement ID: PVYQ-4626-MVZV | ~£833,333 estimated from lot values | 2 lots Associate - Culture & Senior Team Leadership Support Role · Associate - Support for Coaching in High Performance Sport | - |
| Michelle Vernon-Way | Procurement ID: PBCX-4942-LXVR | ~£500,000 estimated from lot values | 1 lot Associate - Support for Coaching in High Performance Sport | - |
| NEXT BRAVE MOVE LIMITED | 15209059 | ~£333,333 estimated from lot values | 1 lot Associate - Culture & Senior Team Leadership Support Role | - |
| Nigel Donohue Performance Consultant | Procurement ID: PNRB-4317-LPYX | ~£333,333 estimated from lot values | 1 lot Associate - Culture & Senior Team Leadership Support Role | - |
| NTX | Procurement ID: PNZQ-1852-WZZJ | ~£733,333 estimated from lot values | 2 lots Support for Executive Leadership in High Performance Sport · Associate - Culture & Senior Team Leadership Support Role | - |
| ONE HIGH PERFORMANCE COACHING LIMITED | 08317899 | ~£500,000 estimated from lot values | 1 lot Associate - Support for Coaching in High Performance Sport | - |
| Opus 29 Consultancy | Procurement ID: PXTH-9189-HGLN | ~£333,333 estimated from lot values | 1 lot Associate - Culture & Senior Team Leadership Support Role | - |
| Paul Kinnerk Coaching Limited | Procurement ID: PJMZ-5136-WCWT | ~£500,000 estimated from lot values | 1 lot Associate - Support for Coaching in High Performance Sport | - |
| Paul Russell | Procurement ID: PZNG-5511-DZPV | ~£500,000 estimated from lot values | 1 lot Associate - Support for Coaching in High Performance Sport | - |
| PAULSON PERFORMANCE CONSULTING LIMITED | 16591775 | ~£333,333 estimated from lot values | 1 lot Associate - Culture & Senior Team Leadership Support Role | - |
| PEOPLE UP HR CONSULTING LTD | 16748601 | ~£333,333 estimated from lot values | 1 lot Associate - Recruitment & Talent Management Support | - |
| PERFORMANCE FOCUS LTD | 09087809 | ~£733,333 estimated from lot values | 2 lots Support for Executive Leadership in High Performance Sport · Associate - Culture & Senior Team Leadership Support Role | - |
| PERFORMANCE VISION LIMITED | 07352446 | ~£500,000 estimated from lot values | 1 lot Associate - Support for Coaching in High Performance Sport | - |
| PERSONNEL DYNAMICS LIMITED (trading as Positive Dynamics) | 02959603 | ~£733,333 estimated from lot values | 2 lots Support for Executive Leadership in High Performance Sport · Associate - Culture & Senior Team Leadership Support Role | - |
| PODIUM PERFORMANCE GROUP LIMITED | 08494148 | ~£400,000 estimated from lot values | 1 lot Support for Executive Leadership in High Performance Sport | - |
| PRAXIS COACHING LIMITED | 12517597 | ~£500,000 estimated from lot values | 1 lot Associate - Support for Coaching in High Performance Sport | - |
| RACHEL ELLISON LIMITED | 08291810 | ~£733,333 estimated from lot values | 2 lots Support for Executive Leadership in High Performance Sport · Associate - Culture & Senior Team Leadership Support Role | - |
| Sara Symington | Procurement ID: PRXL-5823-HPGL | ~£400,000 estimated from lot values | 1 lot Support for Executive Leadership in High Performance Sport | - |
| SG LEARNING & DEVELOPMENT LTD | 12552080 | ~£500,000 estimated from lot values | 1 lot Associate - Support for Coaching in High Performance Sport | - |
| SHEFFIELD HALLAM UNIVERSITY ENTERPRISES LTD | 02143539 | ~£333,333 estimated from lot values | 1 lot Associate - Culture & Senior Team Leadership Support Role | LOBBYIST Policy Connect Limited (19 quarters) |
| SHIFT MK LIMITED | 10834291 | ~£733,333 estimated from lot values | 2 lots Support for Executive Leadership in High Performance Sport · Associate - Culture & Senior Team Leadership Support Role | - |
| Sport Performance Services | Procurement ID: PRWY-4859-GBJH | ~£833,333 estimated from lot values | 2 lots Associate - Culture & Senior Team Leadership Support Role · Associate - Support for Coaching in High Performance Sport | - |
| THE GOALGETTER ORGANISATION LIMITED | 06818830 | ~£400,000 estimated from lot values | 1 lot Support for Executive Leadership in High Performance Sport | - |
| THE X GROUP (TXG) LTD | 05236150 | ~£400,000 estimated from lot values | 1 lot Support for Executive Leadership in High Performance Sport | - |
| TOP SEED CONSULTING LIMITED | 06037164 | ~£833,333 estimated from lot values | 2 lots Associate - Culture & Senior Team Leadership Support Role · Associate - Support for Coaching in High Performance Sport | - |
| Tracy Whittaker-Smith | Procurement ID: PNRH-3393-DPBM | ~£833,333 estimated from lot values | 2 lots Associate - Culture & Senior Team Leadership Support Role · Associate - Support for Coaching in High Performance Sport | - |
| Transformative Space | Procurement ID: PJDD-4544-WCBM | ~£333,333 estimated from lot values | 1 lot Associate - Culture & Senior Team Leadership Support Role | - |
| WJ PERFORMANCE CONSULTANTS LTD | 15852780 | ~£733,333 estimated from lot values | 2 lots Support for Executive Leadership in High Performance Sport · Associate - Culture & Senior Team Leadership Support Role | - |
| You Cubed Coaching | Procurement ID: PXGX-3174-HCPW | ~£333,333 estimated from lot values | 1 lot Associate - Culture & Senior Team Leadership Support Role | - |
Taken from this notice, not from Companies House. Check the original notice — details change and are not updated here.
This procurement was divided into 4 lots, each awarded separately.
| Lot | Value | Awarded To | Status |
|---|---|---|---|
| Lot 1 Support for Executive Leadership in High Performance Sport Dec 2025 – Dec 2029 | £400,000 | NTX Sara Symington Karuna Performance Limitless Peak | active |
| Lot 2 Associate - Culture & Senior Team Leadership Support Role Dec 2025 – Dec 2029 | £333,333 £333,000 initial term | Leeds Beckett University You Cubed Coaching Clear Space Consultancy Chris Beaumont Consulting Lesley McKenna Mentorial Performance Opus 29 Consultancy Limitless Peak NTX Julian North Transformative Space Nigel Donohue Performance Consultant Sport Performance Services Tracy Whittaker-Smith | active |
| Lot 3 Associate - Support for Coaching in High Performance Sport Dec 2025 – Dec 2029 | £500,000 | Leeds Beckett University Coach Craft Andrew Mark Gillott Experience Project Chris Beaumont Consulting Mentorial Performance Dean Clark Drivetrain Coaching and Consulting Lacuna Learning Good Things Coming E. T. Hall Consulting Handyside Coaching Julian North Lesley McKenna Martin Dighton Michelle Vernon-Way Paul Kinnerk Coaching Limited Paul Russell Sport Performance Services Tracy Whittaker-Smith | active |
| Lot 4 Associate - Recruitment & Talent Management Support Dec 2025 – Dec 2029 | £333,333 | Hawthorn People Consulting | active |
Government spending data: These suppliers have received £21,804,188 in 224 payments (over £25k) from Welsh Government, Department for Education, NHS England, Department for Transport, BEIS and 14 more public bodies (2010-04-08 to 2025-12-09).
Changes the buyer published to this notice after it first appeared.
Addition of the clarifying questions