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AHDB was urgently preparing for the introduction of mandatory Nutrient Profile Modelling (NPM) reporting, that could severely impact meat sales. AHDB are developing a strategy in partnership with nutritionists, retailers to position red meat as a key vehicle in encouraging higher consumption of fruit, vegetables, and pulses alongside meat.This project will play a critical role in demonstrating AHDB's leadership in nutrition & health, whilst strengthening red meat's position in the market.OBJECTIVESThe appointed agency will:Support the development of an NPM-aligned communications and engagement strategy.Build practical plans and toolkits for retailers that highlight the role of red meat in healthy, balanced shopping baskets.Create messaging that integrates red meat with fruit, veg, and pulses to support healthier eating patterns.Provide evidence-based nutrition content and consumer insight to underpin recommendations.
Framework contract: £41,666 total value shared among 2 suppliers. Estimated equal shares shown below.
| Supplier | Identifier | Est. Share | Lots Won | Cross-References |
|---|---|---|---|---|
| Nutrient Talent | - | ~£20,833 | 1 lot Lot 1 | - |
| Nutrition Talent | - | ~£20,833 | 1 lot Lot 1 | - |
Taken from this notice, not from Companies House. Check the original notice — details change and are not updated here.
This procurement was divided into 1 lots, each awarded separately.
| Lot | Value | Awarded To | Status |
|---|---|---|---|
| Lot 1 | - | Nutrition Talent Nutrient Talent | active |