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We require a platform to support our web optimisation programme to aid our student recruitment and research reputation objectives. The platform should allow us to quickly and easily AB test new features, content and design on our webpages against clear goals with in-depth statistics on what our users are doing to allow data-based decisions on what works. We also need personalisation features to allow us to target certain types of users such as those in specific countries or those who have carried out previous actions on our website.
| Supplier | Identifier | Award Value | Lots Won | Cross-References |
|---|---|---|---|---|
| AB Tasty LTD | 09823195 | £219,800 | 1 lot Lot LOT-0000 | - |
Taken from this notice, not from Companies House. Check the original notice — details change and are not updated here.
This procurement was divided into 1 lots, each awarded separately. 7 bids were received in total.
| Lot | Value | Bids Received | Awarded To | Status |
|---|---|---|---|---|
| Lot 0 Nov 2025 – Nov 2026 | £240,000 £219,800 initial term | 7 | AB Tasty LTD | active |
Weightings from the notice.