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The University requires a media planning and buying agency to assist in achieving its strategic marketing and student recruitment objectives, which include:
● delivering student recruitment success and engagement across the prospective student journey in line with academic and financial targets Home and International
● raising the profile and enhancing the reputation of the University through institutional positioning and research impact
● promoting the University brand and Sheffield city to achieve stand out and cut through in our competitive marketplace
● generating business leads through business engagement activity to support apprenticeship, placement, KTP and other institutional objectives
● Measuring and optimising all activity using data and insights to ensure our activities are relevant and impactful
The agency will proactively support and work in partnership with the University's Marketing Directorate. In scope are all media planning and buying activities across Prospective Student Recruitment marketing and all brand level marketing as well as lead generation business to business marketing, paid search activity and social media campaigns across all audiences.
| Supplier | Identifier | Award Value | Lots Won | Cross-References |
|---|---|---|---|---|
| HAVAS PEOPLE LIMITED | 02793794 | £10,416,667 | 1 lot Lot 1 | - |
Taken from this notice, not from Companies House. Check the original notice — details change and are not updated here.
This procurement was divided into 1 lots, each awarded separately. 10 bids were received in total.
| Lot | Value | Bids Received | Awarded To | Status |
|---|---|---|---|---|
| Lot 1 Jan 2026 – Jan 2029 | £10,416,667 | 10 | active |
Notices published under the Procurement Act 2023 name every bidder, including unsuccessful ones.
| Bidder | Bid on | Outcome |
|---|---|---|
| HAVAS PEOPLE LIMITED | Lot 1 | Won |
| ANYTHING IS POSSIBLE MEDIA LIMITED | Lot 1 | Unsuccessful |
| EDUCATION CUBED LTD | Lot 1 | Unsuccessful |
| HUNTERLODGE GROUP LIMITED | Lot 1 | Unsuccessful |
| HYBRID NEWS LIMITED | Lot 1 | Unsuccessful |
Weightings from the notice.
Government spending data: This supplier has received £2,845,046 in 342 payments (over £25k) from HMRC, Greater London Authority, Crown Prosecution Service, Lancashire Constabulary, Department for Transport and 9 more public bodies (2013-11-19 to 2026-06-01). View full payment history →