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We are pleased to announce the 23red WEC Collective has been appointed as the delivery body to lead the Water Efficiency Campaign (WEC) for England and Wales.
Water efficiency in England and Wales is at a critical juncture. We're using more water than nature can replace and as our population grows and climate change persists, there is growing pressure on our water supply.
The 23red WEC Collective, a consortium of organisations will design and deliver a nationwide behaviour-change campaign to help households and businesses build positive, year-round water-saving behaviours.
This appointment follows a competitive procurement process led by Ofwat, working with the water companies, the Environment Agency (EA) and Defra.
| Supplier | Identifier | Award Value | Lots Won | Cross-References |
|---|---|---|---|---|
| 23RED LIMITED | 03974936 | £75,000,000 | 1 lot Lot 1 | - |
Taken from this notice, not from Companies House. Check the original notice — details change and are not updated here.
This procurement was divided into 1 lots, each awarded separately.
| Lot | Value | Awarded To | Status |
|---|---|---|---|
| Lot 1 Nov 2025 – Mar 2030 | £75,000,000 | active |
Weightings from the notice.
Government spending data: This supplier has received £20,839,781 in 363 payments (over £25k) from Cabinet Office, DLUHC, Department for Transport, NHS England, CMA and 10 more public bodies (2012-04-27 to 2026-06-17). View full payment history →
Changes the buyer published to this notice after it first appeared.
1. Deadline for PSQ extended from 24/07/2025 12:00 to 01/08/2025 17:00. This will impact the remaining procurement timetable which will be published w/c 21/07/2025.
2. Following PSQ, 10-15 (instead of up to 30) top scoring will go through to receiving the full Invitation To Tender (ITT). Following the written stage, we will take though 4-6 (instead of up to 8) for the pitch stage.
After consideration and listening to concerns raised at the Supplier Event has necessitated the above changes. PSQ has been updated (found under Documents section).
Other additions / changes to note:
1. WEC Supplier Event Questions and Answers document added. (Only available after the 10/07/2025 Supplier Event) (found under Documents section).
2. CPV code 79342000: Marketing services now included to 79341000: Advertising services (this is to correct an omission) (found under Scope section).
'IWC Final Report and WEC 21 July 2025' document has been added (found under Documents section).
This letter clarifies Ofwat's ongoing role in the Water Efficiency Campaign (WEC), in light of the Independent Water Commission's (IWC) final report.
A zip folder containing all Associated Tender Documents has also been uploaded, due to technical issues with documentation availability through the Find-a-Tender service portal. This zip folder comprises:
-WEC Supplier Event Specification.pdf (WEC Specification)
-250710 WEC Supplier Event Annex A Delivery Body Details .pdf (WEC Spec - Annex A Delivery Body Details)
-250710 WEC Supplier Event Annex B Consumer Research and Insight.pdf (WEC Spec Annex B - Consumer Research and Insights)