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Transport for Greater Manchester (TfGM) are looking to appoint multiple marketing agencies to develop a Creative Services framework. The agencies will assist TfGM to develop and deliver multi-channel campaigns across Greater Manchester (GM) as well as our business-as-usual activity with the aim of encouraging more people to travel sustainably.
TfGM has been successful in delivering several engaging and high-profile campaigns in recent years and now wishes to expand on that success due to its growing responsibilities.
TfGM covers a wide remit of exciting and transformational projects across GM from delivering infrastructure for active travel including a cycle hire scheme, through to developing an app and providing major Public Transport services across tram, rail and bus networks.
Given this expansion and the fact marketing is a specialist area, TfGM's internal Marketing team is looking to source external support to help deliver its ambitions.
TfGM are looking to award suppliers under the following lots:
Lot 1: Strategy & Creative - includes marketing strategy, creative concepting, campaign creative, multi-channel campaign execution & production, seasonal planning, messaging strategy and audience & market analysis.
Lot 2: Artwork & Graphics - includes graphic design, creating artwork, versioning and copywriting.
Framework contract: £3,700,000 total value shared among 6 suppliers. Estimated equal shares shown below.
| Supplier | Identifier | Est. Share | Lots Won | Cross-References |
|---|---|---|---|---|
| AGENT MARKETING LIMITED | 05813665 | ~£616,667 | 1 lot Strategy & Creative | - |
| FRESH APPROACH (UK) LIMITED | 05210250 | ~£616,667 | 1 lot Artwork & Graphics | - |
| MEANWHILE LTD | 14101667 | ~£616,667 | 1 lot Strategy & Creative | - |
| THE BEHAVIOURS AGENCY LIMITED | 07600580 | ~£616,667 | 1 lot Strategy & Creative | - |
| THG INGENUITY LIMITED | 13414244 | ~£616,667 | 1 lot Strategy & Creative | - |
| Vivid Everywhere Ltd | 03929225 | ~£616,667 | 1 lot Strategy & Creative | - |
Taken from this notice, not from Companies House. Check the original notice — details change and are not updated here.
This procurement was divided into 2 lots, each awarded separately. 14 bids were received in total.
| Lot | Value | Bids Received | Awarded To | Status |
|---|---|---|---|---|
| Lot 1 Strategy & Creative Mar 2026 – Mar 2029 | £3,000,000 | 8 | pending | |
| Lot 2 Artwork & Graphics Mar 2026 – Mar 2029 | £700,000 | 6 | pending |
Weightings from the notice, applied to every lot.
Government spending data: These suppliers have received £553,763 in 15 payments (over £25k) from Department for Education, DCMS, Crown Prosecution Service, DEFRA, Metropolitan Police (2022-01-10 to 2026-03-16).