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One or more suppliers on this contract have also made political donations. See supplier details below.
Crown Commercial Service, as the Authority, has put in place an agreement that provides marketing and communication services to be used by Central Government Departments and all other UK Public Sector Bodies, including Local Authorities, Health, Police, Fire and Rescue, Education and Devolved Administrations. This commercial agreement is the recommended vehicle for all Media and Creative Services required by UK Central Government Departments. This includes but is not limited to:
● media strategy, planning and buying
● creative strategy and ideation
● content production and fulfilment
● marketing events
● strategic advice, media auditing and assurance services that support the running of marketing and communications campaigns
| Supplier | Identifier | Award Value | Lots Won | Cross-References |
|---|---|---|---|---|
| 23RED LIMITED | 03974936 | ~£150,000,000 estimated from lot values | 1 lot Creative Strategy and Development | - |
| ABBOTT MEAD VICKERS.BBDO LIMITED | 01935786 | ~£150,000,000 estimated from lot values | 1 lot Creative Strategy and Development | DONOR£10K across 1 donation To: The Rt Hon Gordon Brown MP |
| Accenture (UK) Ltd | 01317137 | ~£150,000,000 estimated from lot values | 1 lot Creative Strategy and Development | CH MISMATCH CF says 01317137, but CH says it's WALNUT UNLIMITED LTD |
| Allied Publicity Services (Manchester) Limited | 00681528 | ~£150,000,000 estimated from lot values | 1 lot Events | - |
| BRAY LEINO LIMITED | 01352705 | ~£150,000,000 estimated from lot values | 1 lot Events | - |
| DIGITAL UNLIMITED GROUP | 00210505 | ~£50,000,000 estimated from lot values | 1 lot Integrated End-to-end Campaigns | - |
| DRP (UK) LIMITED | 03653794 | ~£150,000,000 estimated from lot values | 1 lot Events | - |
| FCB INFERNO LIMITED | 02586852 | ~£150,000,000 estimated from lot values | 1 lot Creative Strategy and Development | - |
| FCG WORLDWIDE LIMITED | 09647432 | ~£150,000,000 estimated from lot values | 1 lot Creative Strategy and Development | - |
| FREUD COMMUNICATIONS LIMITED | 02478112 | ~£150,000,000 estimated from lot values | 1 lot Creative Strategy and Development | DONOR£97K across 6 donations To: Labour Party, We Are Europe FORMER MP Sir Philip Davies— Employment and earnings (former) |
| Havas UK Limited | 02821174 | ~£200,000,000 estimated from lot values | 2 lots Integrated End-to-end Campaigns · Creative Strategy and Development | - |
| IDENTITY EVENTS MANAGEMENT LIMITED | 04217845 | ~£150,000,000 estimated from lot values | 1 lot Events | - |
| Kinetic Worldwide Limited | 01827251 | ~£20,000,000 estimated from lot values | 1 lot Out of Home Media Buying | - |
| Live Group Holdings | 03847218 | ~£150,000,000 estimated from lot values | 1 lot Events | - |
| M&C Saatchi (UK) Limited | 03003693 | ~£200,000,000 estimated from lot values | 2 lots Integrated End-to-end Campaigns · Creative Strategy and Development | DONOR£25K across 1 donation To: Conservative and Unionist Party |
| MEDIA SENSE COMMUNICATIONS LIMITED | 06823323 | £10,000,000 | 1 lot Marketing Audit and Advice | - |
| OMD Group Limited | 02078820 | £20,000,000 | 1 lot Media Strategy and Planning | - |
| STRATA CREATIVE COMMUNICATIONS LTD | 03323244 | ~£150,000,000 estimated from lot values | 1 lot Events | - |
| TAG EUROPE LIMITED | 02299109 | £70,000,000 | 1 lot Content Production | - |
| VCCP GROUP LLP | OC370529 | ~£150,000,000 estimated from lot values | 1 lot Creative Strategy and Development | - |
| WAVEMAKER LIMITED | 04078547 | £1,500,000,000 | 1 lot Media Strategy, Planning and Buying | - |
| WPP plc | 02871426 | ~£20,000,000 estimated from lot values | 1 lot Out of Home Media Buying | - |
Taken from this notice, not from Companies House. Check the original notice — details change and are not updated here.
This procurement was divided into 8 lots, each awarded separately. 35 bids were received in total.
| Lot | Value | Bids Received | Awarded To | Status |
|---|---|---|---|---|
| Lot 1 Media Strategy, Planning and Buying Dec 2025 – Jun 2030 | £1,500,000,000 | - | active | |
| Lot 2 Out of Home Media Buying Dec 2025 – Jun 2030 | £20,000,000 | - | WPP plc | active |
| Lot 3 Media Strategy and Planning Dec 2025 – Jan 2030 | £20,000,000 | - | active | |
| Lot 4 Creative Strategy and Development Jan 2026 – Jan 2030 | £150,000,000 | 19 | active | |
| Lot 5 Content Production Jan 2026 – Jan 2030 | £70,000,000 £150,000,000 initial term | 8 | active | |
| Lot 6 Events Jan 2026 – Jan 2030 | £150,000,000 | 6 | active | |
| Lot 7 Integrated End-to-end Campaigns Dec 2025 – Jan 2030 | £50,000,000 | - | active | |
| Lot 8 Marketing Audit and Advice Jan 2026 – Jan 2030 | £10,000,000 £150,000,000 initial term | 2 | active |
Notices published under the Procurement Act 2023 name every bidder, including unsuccessful ones.
Government spending data: These suppliers have received £781,357,991 in 13,903 payments (over £25k) from Department for Education, Department of Health and Social Care, Ministry of Defence, Department for Work and Pensions, Home Office and 41 more public bodies (2011-05-24 to 2026-08-17).
Changes the buyer published to this notice after it first appeared.
Updates have been made to