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Multichannel Advertising & SEO Agency for Student Recruitment — Abertay University | UKGovscan
Abertay University seeks a strategic agency partner with extensive expertise in multichannel advertising and search engine optimisation (SEO) to support and enhance student recruitment for undergraduate and postgraduate programs. The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university’s visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally.
This procurement was divided into 1 lots, each awarded separately. 11 bids were received in total.
Lots
1
Initial Term Value
£1,050,000
Bids Received
11
Bids per Lot
11
Lot
Value
Bids Received
Awarded To
Status
Lot 1
1,080 days (≈3 yrs)
£1,050,000
initial term
11
Anything is Possible
active
Data note: the source feed marks these lots as cancelled even though their awards are active — an inconsistency in the published notice. The award status is shown above.
Award criteria
Weightings from the notice.
technical70%
Price30%
Key Dates
Published
4 June 2025
Tender Open
-
Tender Deadline
28 April 2025
Award Date
-
Contract Signed
4 June 2025
Contract Start
-
Contract End
-
Extension option
The University shall have the option to extend the contract for up to two additional periods of two years each, following the initial three-year term. Where the option to extend is exercised, the University shall be entitled to terminate the contract at any time during the ex-tended period upon giving the Tenderer three months’ notice in writing of its intention to terminate the contract.
Procurement Details
Method
Open — any supplier may bid
Method Details
Open procedure
Route to market
Open competition
Main category
Services
Category
Advertising and marketing services
Delivery location
UKM71
Open under
WTO Government Procurement Agreement
Buyer Reference
038-AU-PRO-2425
Legal Basis
Public Contracts Regulations 2015 (EU Directive 2014/24)