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Ordnance Survey Ltd (OS) is Britain's mapping agency and is responsible for the surveying, production, maintenance and marketing of a wide range of geographic information, relied on by government, business and individuals. OS is partnering with suppliers to increase our customer and market intelligence using a variety of qualitative and quantitative research techniques and to answer specific business questions about current or potential customers. OS will be working with suppliers that can help drive customer centricity throughout OS enabling employees to connect, understand and act upon customer insights. The requirement has been split into two lots. This Contract Details Notice is for Lot 2 is for Leisure Customer Insights with the supplier helping OS grow in more destinations through deepening our understanding of new and existing customers who want to be active outdoors, and by assessing products and consumers' needs, wants and expectations. Lot 2 covers tactical research with outdoor active consumers in Great Britain; to improve the customers experience, increase customer understanding, grow the user base for existing product types and enhance or improve existing products.
| Supplier | Identifier | Award Value | Lots Won | Cross-References |
|---|---|---|---|---|
| WALNUT UNLIMITED LTD | 01317137 | £400,000 | 1 lot Lot LOT-0002 | - |
| White Space Strategy | 05535151 | £600,000 | 1 lot Lot LOT-0001 | - |
This procurement was divided into 2 lots, each awarded separately. 6 bids were received in total.
| Lot | Value | Bids Received | Awarded To | Status |
|---|---|---|---|---|
| Lot 1 | £600,000 initial term | - | active | |
| Lot 2 | £400,000 initial term | 6 | active |
Notices published under the Procurement Act 2023 name every bidder, including unsuccessful ones.
| Bidder | Bid on | Outcome |
|---|---|---|
| White Space Strategy Ltd | Lot 1 | Wonlot 1 |
The notice does not name the bidders for lot 2.
Government spending data: These suppliers have received £1,314,129 in 55 payments (over £25k) from Home Office, CMA, Ofwat, Greater London Authority, Met Office and 4 more public bodies (2017-03-13 to 2026-01-28).