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The BBC has Awarded the Contract to mPArticle for the service of a Customer Data Platform (CDP), the Supplier will be responsible for data management, campaign management and activation.
This Contract shall come into effect on the "Effective Date", (for a 1-year Transition/Integration period, named "Year 0") and shall continue in force for a period of three (3) years from the Service Commencement Date (the "Initial Term") and unless terminated earlier in accordance with its terms.
The Contract may be extended for a further period of 36 months hence (1+1+1).
The spend range over the 7 (1+3+3) year term is between £4.5 million - £8 million. The spend ranges are not committed spend ranges, and are therefore "only an estimation" of spend that could be made through the Agreement.
| Supplier | Identifier | Award Value | Lots Won | Cross-References |
|---|---|---|---|---|
| mParticle, Inc | - | - | 1 lot Lot 1 | - |
This procurement was divided into 1 lots, each awarded separately. 10 bids were received in total.
| Lot | Value | Bids Received | Awarded To | Status |
|---|---|---|---|---|
| Lot 1 2,520 days (≈6.9 yrs) | £8,000,000 initial term | 10 | mParticle, Inc | active |
Weightings from the notice.
Published by the buyer on this notice. Check the original notice — details change and are not updated here.