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Media Buying Agency — Edinburgh Napier University | UKGovscan
Edinburgh Napier University (ENU) is looking to appoint an experienced and sector-leading Media Strategy and Buying Agency to manage and support the advertising and targeting requirements for our wide and varied marketing activities.
This procurement was divided into 1 lots, each awarded separately. 8 bids were received in total.
Lots
1
Initial Term Value
£3,314,200
Value with Extensions
£3,000,000
Bids Received
8
Bids per Lot
8
Lot
Value
Bids Received
Awarded To
Status
Lot 1
1,080 days (≈3 yrs)
£3,000,000
£3,314,200 initial term
8
Hybrid Media
active
Data note: the source feed marks these lots as cancelled even though their awards are active — an inconsistency in the published notice. The award status is shown above.
Award criteria
Weightings from the notice.
(Technical) Relevant Experience10%
(Technical) Skill Set10%
(Strategy) Methodology10%
(Strategy) Ability to Achieve Objectives10%
(Strategy) Creativity and Innovation10%
(Audience) Audience Focus10%
(Implementation) Channel Outline10%
(Pitch) Team Chemistry20%
(Evaluation) Reporting and Measurement7%
Price3%
Key Dates
Published
20 February 2024
Tender Open
-
Tender Deadline
8 January 2024
Award Date
-
Contract Signed
23 January 2024
Contract Start
-
Contract End
-
Extension option
Two further contract extensions each of 1 year may be activated at the University's sole discretion.
Procurement Details
Method
Open — any supplier may bid
Method Details
Open procedure
Route to market
Open competition
Main category
Services
Category
Advertising campaign services
Delivery location
UKM75
Open under
WTO Government Procurement Agreement
Buyer Reference
MER-ENU-2324-PRF507
Legal Basis
Public Contracts Regulations 2015 (EU Directive 2014/24)