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The first phase of Social Work England's Change the Script
Campaign was launched during Social Work Week 2024. It called on the TV and film industry to more accurately represent social workers on screen, boosting public perceptions and recognition of the profession in response to data that showed only 44% of the public think social work is well-respected in society.
Campaign evaluation found a 67% increase in people agreeing that social workers deserve more recognition after viewing the campaign film.
Given their central role in society, the key campaign objective for phase 2 would be to continue to increase public understanding, recognition and trust of social work as a regulated profession and show appreciation for a role that supports millions of people. It is a vital career. This would also support recruitment and retention within the profession.
| Supplier | Identifier | Award Value | Cross-References |
|---|---|---|---|
| Kindred | 07387574 | £90,000 | - |
Government spending data: This supplier has received £6,173,624 in 147 payments (over £25k) from Home Office, Department for Education, BEIS, HM Treasury, NHS England and 3 more public bodies (2013-12-18 to 2025-11-10). View full payment history →