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The Department for Education (DfE) is looking for an agency to plan, develop and execute a strategy to considerably make more parents aware of the financial support on offer to help them with the costs of childcare. Until recently this focused on the government's existing Tax-Free Childcare (HMRC), Universal Credit Childcare (DWP), and 30 hours childcare (DfE) childcare offers.
We are looking for an end-to-end campaign solution that includes:
1. An end-to-end creative campaign strategy
2. Refreshed creative look and feel and message development within the existing parameters.
3. Creative production (ATL assets as well as partner toolkits) of innovative parent-facing content for a range of channels, including radio, stills, animations, films etc.
4. PR, including brand partnerships.
5. Design integration/guidance for the existing campaign website (owned by HMRC)
| Supplier | Identifier | Award Value | Cross-References |
|---|---|---|---|
| Four Communications Group Limited | 05114815 | £1,560,000 | - |
Government spending data: This supplier has received £246,556 in 3 payments (over £25k) from Department for Work and Pensions, Cabinet Office (2025-02-13 to 2025-06-19). View full payment history →