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Makinson Arcade is a traditional Victorian arcade with multiple independent traders under the ownership and management of the local authority. The council seeks to appoint a marketing contractor to undertake all marketing, PR and event management and delivery. The council expects to have a single point of contact with overall responsibility for the delivery of the full campaign, but it can be undertaken through a conglomerate of smaller specialist providers coordinated by the appointed provider (within the total contract cost).
Areas of responsibility include:
⢠Communication with tenants through online meetings / face-to-face / group discussions
⢠Managing events/activities through delivery partners / hands-on attendance
⢠Website - migrate, host & maintain
⢠Social Media - management of Makinson accounts
⢠Public Relations / Press / Media
⢠Proposals for Events & Seasonal Activities
⢠Graphic Design production
⢠Reporting on website and social media activity
⢠Reviewing event (expenditure) success/failure
⢠Reviewing Makinson PR exposure
Expected to work closely with:
⢠Makinson Management
⢠Wigan Council Marketing & Campaigns Team
& Collaborate with:
⢠Makinson Tenants
⢠Wigan Markets
⢠Grand Arcade
| Supplier | Identifier | Award Value | Cross-References |
|---|---|---|---|
| Kenyon Fraser Ltd. (t/a Kenyons) | - | £17,400 | - |