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Joint beach safety marketing campaignbetween MCA (HM Coastguard) and RNLI,running from 26thMarch-mid Sept 2021. Activity includes paid for social media, displayadvertising, radio ads and then later video on demand and out of home advertising. Marketing activity is variable and will beinfluenced by the weather, bank holidays and weekends. MCA will contribute £130,000 of the total campaign costs.Expected billingto viaone invoice.
| Supplier | Identifier | Award Value | Cross-References |
|---|---|---|---|
| Royal National Lifeboat Institution | OSCR: SC037736 | £130,000 | - |