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THIS HAS BEEN AWARDED AGAINST A CCS FRAMEWORK - To increase engagement, spend and frequency of purchase.
Segmenting customers and potential customers by attitude and need state provides a more effective framework to promote different products from our different sectors. Shifting AHDB from being 'product focused' to 'customer focused'. Linking emotional needs with people's lives, re-establishing relevance and building trust.
| Supplier | Identifier | Award Value | Cross-References |
|---|---|---|---|
| Ogilvy & Mather | 00045810 | £3,372,000 | - |
Government spending data: This supplier has received £246,193 in 6 payments (over £25k) from UK Export Finance, Department for Transport, Thames Valley Police, BEIS (2016-11-16 to 2024-06-01). View full payment history →