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One or more suppliers on this contract have also made political donations. See supplier details below.
This work is to design and deliver a new brand, integrated communications strategy, framework and campaign for T Levels. The new campaign will be launched in September 2019. Contracted agency will act as lead creative agency for the integrated brand communication and engagement framework for T Levels, working with DfE and its delivery bodies to implement the national marketing campaign. This will include:
⢠insight generation
⢠audience analysis - particularly for parents, young people and employers.
⢠brand and creative strategy - for T Levels
⢠portfolio strategy for wider tech ed reform
⢠complete campaign solution - balancing national and regional targeted communications
⢠media strategy development
⢠planning, design and execution of the campaign
⢠model for how the T Level campaign should mature over the roll out period to 2027 (see annex 2)
⢠evaluation strategy and delivery method
| Supplier | Identifier | Award Value | Cross-References |
|---|---|---|---|
| Havas Worldwide London Ltd | 03675746 | £3,000,000 | DONOR£535K across 6 donations To: Conservative and Unionist Party |
Government spending data: This supplier has received £15,365,579 in 302 payments (over £25k) from Department for Education (2018-07-10 to 2026-03-03). View full payment history →