Media Buying Services for the Destination City Marketing Strategy

Media buying services in relation to the Destination City marketing strategy.

Services within the scope include, but are not limited to:

• Integrated media planning with PR team and creatives team if required
• Media strategy including proposal and media schedules
• Campaign ideation and opportunity
• Audience and market insights
• Paid media partnership scoping, recommendations and activation
• Media acquisition, negotiation and buying
• Campaign implementation
• Campaign optimisation
• Campaign management
• Digital campaign reconciliation and reporting - frequency as agreed by both parties, as per fee options
• Post campaign measurement and analysis per campaign.
• Production requirements communication for paid media planned

Tender Documents

• Awarded contract notice on Contracts Finder → — Award notice