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BTA2177 - Analytics 360 with GA4 Properties | UKGovscan

IN DELIVERYProcurement notice · British Tourist Authority t/a VisitBritain/VisitEnglandRef ocds-b5fd17-dbbc3d75-241a-49b4-8357-e5145eb5bd5f

BTA2177 - Analytics 360 with GA4 Properties

Save Track Track buyer

Published

5 Mar 2026

Awarded

18 Feb 2026

In delivery

now

Expires

29 Feb 2028

Total Awarded

£116,100

Contract Term

2 years

15 Feb 2026 – 29 Feb 2028

Supplier

Merkle

Procurement

Call-off from a framework agreement

Selective — suppliers are shortlisted first

Source

Contracts Finder

View original notice

Description

Web data analytics. Direct Award process via CCS G-Cloud 14 Framework. RM1557.14

Buyer

Organisation: British Tourist Authority t/a VisitBritain/VisitEngland
Buyer ID: GB-CFS-329831
Local Authority Code: –
Address: 4th Floor, Victoria Square House, Victoria Square, Birmingham, B2 4AJ, GB

Supplier

Supplier	Identifier	Award Value	Cross-References
Merkle	-	£116,100	-

Supplier details as published

Address: 10 Triton Street, Regents Place, London, NW1 3BF, NW1 3BF

Taken from this notice, not from Companies House. Check the original notice — details change and are not updated here.

Key Dates

Published: 5 March 2026
Tender Open: -
Tender Deadline: 20 October 2025
Award Date: 18 February 2026
Contract Start: 15 February 2026
Contract End: 29 February 2028

Procurement Details

Method: Selective — suppliers are shortlisted first
Method Details: Call-off from a framework agreement
Route to market: Bought through a framework
Main category: Services
Category: –
Buyer Reference: CF-0023400D4L000000DloEUAS
CPV Codes: 72316000 – Data analysis services

Tender Documents

Awarded contract notice on Contracts Finder → — Award notice

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