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This call-off purchase relates to paid media services for the MCAs Coast Clever campaign to cover Meta and Snapchat and will be optimised towards awareness as a main buying objective. The paid media approach on Meta will focus on increasing ad recall of the His Majesty Coastguard message which will support the brand lift study to measure the effectiveness of the social media adverts.
Targeting on Meta will include 6 ad sets split into two main demographic groups, including men aged 18-30 and men aged 31-64. Additionally the targeting will also be divided by location to target difference coastal regions. Depending on the areas, there will be three categories, Tides, Mud and Cliffs.
The campaign will run from the 29th of June to the 10th of August.
| Supplier | Identifier | Award Value | Cross-References |
|---|---|---|---|
| Manning Gottlieb OMD, a trading division of OMD Group Ltd | 02078820 | £185,000 | CH MISMATCH CF says 02078820, but CH says it's OMD GROUP LIMITED |
Government spending data: This supplier has received £396,638,076 in 5,150 payments (over £25k) from Department for Education, Department of Health and Social Care, Ministry of Defence, Metropolitan Police, CMA and 5 more public bodies (2015-03-18 to 2026-06-30). View full payment history →