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⢠A revamped brand and design for the existing MK Trails App/Website Platforms which continues the new more modern design approach taken for the Homeworld branding and focus on 'new town' trails. ⢠A CMK Trail design, which recognises its internationally significant classic modernist design heritage and the new City Place Marketing led by the MKCC Invest MK Team. ⢠A well-researched Audience Development and Marketing Plan identifying the audiences most likely to engage with the CMK trail(s) and a targeted marketing and evaluation plan for 2023 to engage audiences and stakeholders in Phase 1 and capture quantitative and qualitative data to inform future phases.
| Supplier | Identifier | Award Value | Cross-References |
|---|---|---|---|
| Flow Associates | 05881199 | £40,000 | - |