Website and advertising tracking

A tracking portal, providing data on advertising streams for requested websites, which are considered to be involved in copyright infringement.

The following are the minimum requirements of the advertising portal;

• Total amount of adverts placed across IWL domains

• Total estimated advert impression across IWL domains

• Total number of brands

• Total advert intermediaries

• Total IWL domains that have advertising on them

• Total advert sector

• Eco system breakdown over date period

• Advert campaign type e.g., sponsored content, unidentifiable brands, gambling, adult, fraud & malware, major brands, other brands, etc.

• Breakdown of adverting sector/ sub sector. E.g., shopping, technology, business, adult, gambling etc.

• The ability to click on a domain and getting a screen shot of the domain and the advert.

• All data must be visually represented though charts and diagrams. Being able to change how the data is represented.

• The option to download all data or individual selected data in an Excel or .csv format.

• Adjustable date range

• Being able to focus on one or selection domains

• Being able to focus on a particular type of Advert campaign type e.g., brands, gambling, sponsored content, etc.

• Being able to focus on a particular brand

• Provide a quarterly report in a particular area like gambling adverts

Please apply at https://ipo.force.com/s/Welcome

Tender Documents

• Opportunity notice on Contracts Finder → — Tender notice
• C2464_Appendix A - Specification →
• Opportunity notice on Contracts Finder → — Tender notice
• Opportunity notice on Contracts Finder → — Tender notice