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Background and Context
We are delivering a stop smoking campaign in the East Sussex area, primarily this will take the form of a TV campaign to motivate smokers to quit and increase the number of smokers using the Stop Smoking Services in East Sussex, using a non-linear format.
Service Delivery / Product Requirement
The supplier will provide TV media advertising space using a non-linear format of a 30 second TV advert across East Sussex. The advert is a stop smoking advert which has previously been run across the South West and has had Clearcast approval. We require for the following:
⢠Target audience of all adults over 25 years old
⢠Universal household of approximately 60,000 households
⢠Impressions of 390,000 over a 4 week period starting on 1 September
⢠Includes Local Authority areas of Hastings, Eastbourne, Rother, Wealden & Lewes with the areas of Hastings and Eastbourne to receive more impressions.
No supplier information available.