(NU/1589-27) Chinese Social Media Management

The successful supplier is required to have the ability to provide the following services and experience:

Organic social media management

• Day-to-day management of Newcastle University's Weibo, WeChat and YouKu accounts - creating, uploading, scheduling and reviewing content as agreed in monthly client meetings

• Support live-streaming chats with staff/students and virtual open days, when required

• Input and content recommendations for our student content interns.

• The supplier will work alongside our Marketing and China Office teams, attending monthly content planning meetings and reporting back on activity.

• Content production - while most raw content will be supplied by Newcastle University's teams, translation and reformatting will be required and we would expect the appointed agency to complete this.

• Comprehensive monthly reporting on activity including impressions, engagement, followers, web traffic, and competitor analysis. As well as recommendations for improvements

• Provide recommendations on content best practice and trends

• Provide a named Account Manager

• Out of Scope - Enquiry management on these channels will continue to be handled by colleagues in Newcastle University's China Office.

Paid media

• Have detailed knowledge and demonstrable experience booking paid media on channels used by prospective undergraduate and postgraduate students, including but not limited to placements on:

o Weibo o WeChat o Douyin o YouKu o Baidu o Toutiao o Zhihu

• Provide detailed campaign attribution and KPI measurements for all media plans

• Provide full campaign reporting and optimisation as part of all media plans

• Provide support on creative optimisation and testing

• Provide regular insight into industry best practice, trends and future placement opportunities

• Provide a single Account Manager for all campaigns

Tender Documents

• Awarded contract notice on Contracts Finder → — Award notice