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The primary objectives of this survey are:
Our specific objectives are:
We are seeking to measure all of the above in a robust annual continuous survey that includes all audiences, including those who may not be online. As such, the selected agency will need to have the necessary capabilities to deliver these with appropriate methodologies.
The key metrics need to be analysed by core sub-groups, as defined in our sample section below. Given the need to both overhaul the survey, while maintaining the ability to compare data with past years on key consumption and attitudinal metrics, we will work closely with the agency to design the new survey in order to achieve the above objectives.
| Supplier | Identifier | Award Value | Cross-References |
|---|---|---|---|
| Critical Research Ltd. | 06566825 | £693,106 | - |