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The University requires a digital peer to peer engagement platform for which this Invitation to Tender (ITT) is issued.
Peer to peer engagement between current De Montfort University students and potential incoming students is an important element of the student recruitment journey. These interactions are face to face (at events, in schools and colleges etc.), via the telephone (outgoing telemarketing campaigns) and increasingly via numerous digital platforms. The business need is for these interactions to be as personalised as possible and to give potential students an opportunity to choose when they have the conversation and, importantly, who they have the conversation with.
The platform we require must be able to integrate with our website (the hub of our digital engagement). It must be able to host a range of De Montfort University profiles to allow that element of choice for the potential student (they may choose to engage via nationality, course, gender, interest or a combination of these factors). It must offer a user-friendly interface for the potential student, usable via pc, laptop, tablet or mobile phone. It must offer a data capture element to capture leads to allow follow up communication by the Marketing and Communications Directorate. These leads must be able to be added to our SAP CRM system, either via a csv export from the platform and then a bulk import to our systems or via a direct integration.
Full details of the University's requirements can be found in the Statement of Requirements (Schedule 2).
Additional information: Is a Recurrent Procurement Type? : No
No supplier information available.