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Herefordshire is a predominantly rural county situated in the south west of the West Midlands region bordering Wales. In addition to Hereford city, the county is served by five beautiful and distinctive market towns: Bromyard, Kington, Ledbury, Leominster and Ross-on-Wye. The county is a popular destination for visitors and for those who commute to employment out of the county. Herefordshire has the fourth lowest population density in England, with a land area of 2,180km² but a population of only 192,100 (2018). Most of the county (95%) is rural and 53% of the population live in rural areas
Herefordshire Council is seeking professional support to deliver the development of a Destination Business Improvement District for the county.
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