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Media buying will support the delivery of a wider social marketing which will be designed and delivered by M&C Saatchi, Wavemaker and MMC.
The campaign will address the removal of behavioural barriers to screening (fatalism; fear/stigma; lack of access to tests) to and enhance the enablers of screening attendance (messages that screening saves lives; advice on what to expect; increased access).
The campaign will comprise three components:
1. Pan-London marketing targeting all eligible women (Above the line campaign)
2. Direct Marketing/targeting of low-uptake groups e.g. young women, ethnic minorities, women with learning disabilities
3. Stakeholder engagement with screening providers, charities, cancer alliances ICS's and general practices
| Supplier | Identifier | Award Value | Cross-References |
|---|---|---|---|
| Manning Gottlieb OMD | 02477134 | £720,000 | - |
Government spending data: This supplier has received £810,007,219 in 5,989 payments (over £25k) from Cabinet Office, NHS England, Department for Work and Pensions, Ministry of Justice, Department for Transport and 7 more public bodies (2012-02-21 to 2026-08-25). View full payment history →