Sustainable Innovation Fund Communications & Engagement - Media Planning & Buying

This request for quotation is to invite suppliers to quote to deliver an exemplary communications service for the Sustainable Innovation Fund Communications and Engagement campaign through Media Planning, Buying, Activation and account management.

The purpose of this campaign is to maximise the impact of the funding that has been won through the competitions detailed in the Tender Notice.

Suppliers are expected to:

• Establish key audiences for this campaign, identifying who is most likely to be inspired and take action through hearing, seeing and understanding the impact of this innovation funding. Note - promotion of the societal and economic benefit of this funding is primary.
• Establish which Channels will best reach the audience being targeted - and at which time of year / day etc. Note - this campaign is likely to include online, press, specialist press and radio. It is unlikely that TV advertising will form part of the campaign - but this may be challenged by the supplier.
• Establish key messaging for particular audiences. The planner will work with content creators to establish which messages and which content is best placed or required to engage the right audiences.
• Conduct targeted research or provide evidence to back up audience choice.
• Establish a budget, recognising that as this project is grant funded, it is key that budgets are managed transparently and effectively, and that maximum value is generated from all third party spend.
• Agree set of goals or KPIs for audience reach.
• Negotiate placement, time and cost with media and channel owners. Establish a way of working with KTN and operations team, which means contracts are raised with KTN and paid directly by KTN as direct client.
• Communicate clearly (with KTN, stakeholders and content creators) the plan of purchase and placement - and provide regular updates as the media plan changes.
• Provide evidence of campaign reach against agreed objectives.

*Note - this tender is not inclusive of media spend.

The following deliverables are required if KTN decides to proceed with a chosen contract partner.

3.1. Work with KTN to establish clear audience profile(s) for the campaign

3.2. Produce, present and manage an effective and evidence-based media plan for campaign running November 2021 to March 2022

3.3. Provision of clear budget and monthly forecasting for media plan

3.4. Effective account management of media channels

3.5. Effective liaison between content producers and media channels

3.6. Ongoing evaluation of the success of the campaign

In response to this Statement of Works, please provide the information listed in the Tender Notice attached to …@ktn-uk.org by 17:00, 5th October 2021 at the latest. Submissions will be assessed on an ongoing basis until this date. Shortlisted suppliers will be invited to pitch to KTN before a final decision is made. These pitches are expected to take place w/c 11th October 2021.

Tender Documents

• Opportunity notice on Contracts Finder → — Tender notice
• Invitation to Tender and Statement of Works → — Tender notice
• Pre-Qualification Questionnaire - SIF Tender → — Bidding documents
• FAQs → — Bidding documents