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The breastfeeding social marketing project will aim to achieve a positive change in young women's beliefs, perceptions and attitudes towards breastfeeding within Gloucester City leading to an increase in breastfeeding rates (initiation and continuation at 6 - 8 weeks after birth).
The Provider shall ensure the project comprises the four phases and meet the following objectives.
1. Breastfeeding insight work
⢠To collect insight from the target audience and relevant workforce
⢠To develop knowledge and understanding of the local enablers of and barriers to breastfeeding in Gloucester City
2. Social Marketing Pilot
⢠Co - produce a range of social marketing interventions with the target audience which build on the insight from Phase 1.
⢠Implement and pilot for 6 months a range of social marketing interventions with the aim to increase breastfeeding (initiation and continuation) rates among target audience with a focus on areas of greatest deprivation and lowest prevalence.
3. Evaluation
⢠Evaluate the impact and effectiveness of the social marketing interventions
⢠Establish an action plan for a countywide approach for the promotion of breastfeeding for all
4. Dissemination
⢠Produce a final report for dissemination and share findings with stakeholders.
| Supplier | Identifier | Award Value | Cross-References |
|---|---|---|---|
| ICE Creates | 03881965 | £50,000 | - |
Government spending data: This supplier has received £472,316 in 22 payments (over £25k) from NHS England, Gloucestershire Health and Care NHS Foundation Trust, Department of Health and Social Care, DEFRA, Merseyside Police (2010-04-14 to 2024-04-30). View full payment history →