Provision of Marketing Evaluation Services

The purpose of this Request for Proposal is to seek offers to supply marketing evaluation partner for the next 3 years. Our annual marketing evaluation requirements are summarised below:

1) Measure perception changes and the impact of our marketing activity a. Understanding how our marketing changes the perceptions of our audiences b. Understanding the impact of creative: e.g. recall, memorability, intent/action, ideally this element can be done as pre-testing to ensure our creative is fit for purpose before we go live

There is also a requirement this year to test our key messages with our audiences:

2) Test key messaging - understanding the resonance and impact of key messaging with our audiences

Each of the above is required for each of our key audiences - international visitors, students and investors.

We require the supplier to provide us with the field work. Our in-house research team will provide the analysis and final reports.

Additional information: Please complete the RFP document and the Pricing Schedule and return to London & Partners.

Government spending data: This supplier has received £25,500 in 3 payments (over £25k) from Northern Ireland Office, BEIS, Surrey Police (2022-01-31 to 2023-12-20). View full payment history →

Tender Documents

• Opportunity notice on Contracts Finder → — Tender notice
• RFP → — Bidding documents
• Pricing Schedule → — Bidding documents
• Terms & Conditions → — Bidding documents
• Awarded contract notice on Contracts Finder → — Award notice