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The council requires a Destination Management Plan for Cambridge (DMP) which will:
⢠provide the vision, objectives, direction and structure for Visit Cambridge and partners to manage the local visitor economy going forward;
⢠meet all national requirements and supports the development of a broader partnership for Cambridgeshire & Peterborough and demonstrates the value of the core asset (Cambridge);
⢠propose a future sustainable funding structure to implement the vision.
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