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CHRISTMAS IN LIVERPOOL - MEDIA BUYER
Marketing Liverpool is the city region's destination marketing organisation (DMO). We are responsible for promoting the city region as a place to live, visit, study and invest; ensuring the city's global brand is communicated positively, consistently and imaginatively.
Objective
To attract to UK & NW visitors to experience 'Christmas in Liverpool'
Marketing Liverpool is commissioning a media buying company to plan and deliver a marketing campaign for 'Christmas in Liverpool' 2021 to attract visitors to experience Liverpool's retail, hospitality, hotels, events and attractions.
Requirements
The successful company will have the following skills and experience:
⢠Experience of managing high profile marketing campaigns to attract visitors to a destination
⢠Ability to realise campaign objectives and return on investment through detailed, strategic planning and creative thinking
⢠Track record of working across platforms including digital (PPC, display, paid social media), TV, radio and print to deliver an effective and measurable marketing campaign
⢠Demonstrate ability to effectively evaluate marketing campaign, providing analysis, insights and recommendations for future improvements
Timescales
The campaign will be launched on Thur 11 Nov, until 31 Dec.
Additional information:
Please do not contact officers directly - please use messaging function in ProContract
| Supplier | Identifier | Award Value | Cross-References |
|---|---|---|---|
| Media Agency Group Limited | 07022358 | £75,000 | - |